Case study
The Gleamery
Influencer Strategy at The Gleamery: Consulting Client
Our influencer-driven approach is designed to build brand awareness and drive foot traffic to our stores.
We collaborate with a diverse range of influencers, from lifestyle creators to medical professionals like estheticians and dermatologists, to showcase the unique Gleamery experience. With a focus on in-store conversions, we’re committed to building strong partnerships and expanding our reach in key markets, including Los Angeles.
Why The Gleamery Onboarded JMS Management
JMS Management continues to play a vital role in The Gleamery’s growth, ensuring the brand reaches key audiences while delivering measurable results.
real results
The Gleamery partnered with JMS Management to leverage their expertise in influencer marketing and strategic partnerships. With a proven track record of driving foot traffic and conversions, JMS Management was brought on board to create and execute an influencer strategy aimed at increasing in-store visits and boosting brand awareness, particularly as The Gleamery expanded to new markets like Los Angeles.
Success Metrics
- Influencer Visits: In the 2 months, JMS Management is on track to exceed September’s goal of 100+ visits.
- Conversions Per Influencer: The strategy has resulted in an average of 1.25 conversions per influencer, directly driving foot traffic and revenue growth.
- Targeting Key Demographics: By focusing on medical professionals like estheticians, plastic surgeons, and dermatologists, alongside lifestyle influencers promoting 'Things to Do in LA,' we have crafted a targeted approach to attract high-quality visitors.
- Custom Operations System: JMS Management built out a custom system to structure and streamline influencer operations, ensuring efficient execution, tracking, and optimization of results.
Conversions per influencer
1.25
Visits this month
100+
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